Porfolio

Tubifi

Sector: AdvertisingThe Brief: To launch tubifi and reinforce the promise of producing world class advertising at 1/10th of the cost and in a fraction of the time.

The Traditional Way: To shoot this commercial and complete all the graphics would cost in the region of $400,000. Think of all the models, the oudoor setups, the expensive location shoots and the complex design. Then you have the added difficulty of working with animals.

The Tubifi Way: By using existing footage we dramatically cut the cost of production without compromising the quality. The price? $30,000 including bespoke graphics. The production time? Just 4 days. As we said ‘world-class advertising at 1/10th of the cost and in a fraction of the time.

The WOW launch project

The Brief: To reposition Science, Technology, Engineering and Math (STEM) as subjects that lead to great careers.

The Traditional Way: To shoot this commercial would be in the region of $300,000. There are very expensive location shots and extensive graphics..

The Tubifi Way: We made this for just $6,000 using found footage with originated graphics.

MyArtMatch

The Brief: To launch MyArtMatch, a new online art comparison site that helps small businesses agree on how to decorate their walls. Often no easy task.

The Traditional Way: To shoot this commercial and complete all the graphics would cost in the region of $200,000. Think of all the set ups, the very old style black and white footage, and of course the extended graphics scene that displays the product advantage.

The Tubifi Way: By using existing footage we dramatically cut the cost of production without compromising the quality. The price? $5,000 including bespoke graphics. The production time? Just 4 days.

Babson College

Sector: Higher educationThe Brief: To position Babson as the school for entrepreneurs.

The Traditional Way: This would involve getting famous (and probably very expensive) innovators and shooting them around their busy schedules. The shoot itself would be expensive, getting the celebrities would add considerably to the budget, which we estimate would be upwards of $700,000.

The Tubifi Way: Using stock footage we show people who historically have defied convention and broken the mold. The price? Just $5,000 done in only 2 days.

EME International

The Brief: To highlight the errors often made and contrast them with EME’s expertise in the field of medical assessment.

The Traditional Way:To shoot this commercial and complete all the graphics would cost in the region of $250,000. The set ups are many and the graphics would add to the cost.

The Tubifi Way: By using existing footage we dramatically cut the cost of production without compromising the quality. The price? $9,000 including bespoke graphics. The production time? From brief to completion, just six days. Hard to believe, but true.

Coach Up

The Brief: To launch a new website that puts people in touch in private coaches.

The Traditional Way: To shoot this commercial would be in the region of $90,000. There are both location and studio shots, all of which add to the production time and cost

The Tubifi Way: By using existing footage we (very) dramatically cut the cost of production without compromising the quality. The price? Dramatically lower than you might ever imagine.

Client First

Sector: TechnologyThe Brief: Growth without control is chaos. Our job was to position Clients First Dymamics AX is the software solution to help sustain controlled growth.

The Traditional Way: To shoot from scratch would cost in the region of $400,000 at least. When you add the graphic sequences and logo animation, that price goes up considerably.

The Tubifi Way: Using stock footage we were able to show the advantages of controlled growth and the cost was just $6,000. Production time was equally efficient – a little over one week.

Meet the Wowsters

The Brief: To introduce those people who have benefitted from studying Science, Technology, Engineering and Math (STEM) and show the wonderful careers they now have.

The Traditional Way: This is a very long video with many set-ups and considerable graphics work. Normally it would cost around $250,000.

The Tubifi Way:We made this for just $10,000 using found footage with originated graphics.

Alpha Five

Sector: SoftwareThe Brief: To position Alpha Five as the fastest way to build powerful and secure database apps for the web and mobile devices.

The Traditional Way: To shoot this commercial would have a price in the region of $300,000. Think of all the setups, the complex design and the expensive location shoots.

The Tubifi Way: This is the first in a series of ads, each of which highlights how technology has evolved and it poses the question ‘why haven’t the other major players evolved similarly to meet customer need? By using existing footage we dramatically cut the price of production without compromising the quality. The price? $15,000. The production time? 3 days.

List Engage

The Brief: To reinforce that ListEngage is a highly sophisticated email company that integrates social media to provide compelling communication.

The Traditional Way: One shudders to think of the cost and difficulty of shooting all of this from scratch. It would be close to impossible. There are big expensive airborne scenes, extensive graphics and many set-ups. It would cost around $500,000, at least.

The Tubifi Way: By not shooting anything from scratch, we able to effectively get the message across for as little as $6,000 including bespoke graphics.

Eircel-I-E-Merge

Sector: Telecommunications.The Brief: To dramatize that the web is wireless.

Idea: We show things that normally depend on wires and strings to operate. But those essential iterms are now invisible.

The price of this commercial was in the range of $1,250,000. With Tubifi using stock imagery, very similar to this, it would cost around $20,000 including post-production.

Amen

Sector: PublishingThe Brief: To make famous a self – published photographic book about grassroots football in Africa.

The Traditional Way: You’d shoot live footage of kids playing across Africa. This would involve multiple locations and countries at a price of around $300,000, excluding travel and other expenses.

The Tubifi Way: To bring this to life we used the exquisite stills from the book, each of which carried a line to underpin the images. The price? Just £3,000. Yet we still convey the all the beauty and emotion of the book.

Amen

Sector: PublishingThe Brief: To make famous a self – published photographic book about grassroots football in Africa.

The Traditional Way: You’d shoot live footage of kids playing across Africa. This would involve multiple locations and countries at a price of around $300,000, excluding travel and other expenses.

The Tubifi Way: To bring this to life we used the exquisite stills from the book, each of which carried a line to underpin the images. The price? Just £3,000. Yet we still convey the all the beauty and emotion of the book.

BVAM (Alarm Clock TV)

Sector: Public SectorThe Brief: To advertise the power of television

The Tradition Way: Normal logic suggests that you’d shoot moving images to dramatize the power of television. To do this effectively would cost in the region of $300,000

The Tubifi Way: We posed a simple question. ‘If a picture’s worth a thousand words, what’s a moving picture worth. To dramatize this idea, we used plain words on a screen to describe an object. The still object is finally revealed. The price was $5,000. The time taken was a fraction compared to the traditional method. The result is a creative and compelling campaign.

BVAM (Dentist TV)

Sector: Public SectorThe Brief: To advertise the power of television

The Tradition Way: Normal logic suggests that you’d shoot moving images to dramatize the power of television. To do this effectively would cost in the region of $300,000

The Tubifi Way: We posed a simple question. ‘If a picture’s worth a thousand words, what’s a moving picture worth. To dramatize this idea, we used plain words on a screen to describe an object. The still object is finally revealed. The price was $5,000. The time taken was a fraction compared to the traditional method. The result is a creative and compelling campaign.

John´s Scotch

Sector: Food and Beverage (concept pitch).The Brief: To reinforce Chivas as one of the world’s great blended whiskeys.

The Traditional Way: To shoot this would require underwater cameras, frogmen, multiple locations and many days waiting for the perfect shot at a price of $400,000 and the shoot alone would take weeks, let alone the editing.

The Tubifi Way: Using existing footage, we simply show animals beautifully blending into their natural habitats to emphasize this point. The price? $5,000 and done in just 2 days.