Don’t know about you but, most of the time, it seems like I have the attention span of a gnat.
Wasn’t always like this. But once the Internet and smartphones came into my life, VERY few things seem to hold my attention for more than a nanosecond.
Probably in the time it takes me to write this article, I’ll check the latest sports scores… kiss my kids goodnight… check out Fakebook and then, probably, check the sports scores again.
And, if I’m lucky, I’ll just stick to FB and sport scores. Chances are I’m gonna jump down the rabbit hole online and hop from website to website with the frequency of a cheap ham radio.
And I ain’t alone.
Stand on the corner of any crowded intersection and watch how many people can’t even drive down the street without checking texts, Instragram, emails, etc.
So what does this all mean for you when it comes to video marketing?
It means you have to create video for a world where attention spans are getting shorter and shorter. People simply don’t have the patience to read long articles or watch long videos… especially boring ones filled with complex concepts.
How To Get People To Watch Your Videos
So how do you hook people into watching your videos in world like this?
First, if you want people to consume what you’re cookin’, you have give ‘em quick, easy to digest chunks of content. (Is anyone else hungry?)
Second, you have to understand human nature a bit. As much as we have wee little attention spans, we also have a compulsion to complete things.
And, lastly, people WILL pay attention to things that are entertaining, interesting, helpful and/or offer substantial value.
A Simple – Yet Captivating – Video Formula
The illustrious lot over at Noble Samurai have combined these three factors into a captivating traffic-pumping video formula. It’s a formula ANYONE can use to quickly create shareable, viral content that even the most severely attention span deprived amongst us will perk up and pay attention to.
It’s the perfect recipe for cranking out irresistible traffic-pumping videos for your business.
And it’s a recipe that has virtually limitless variations. That means you’ll be able to quickly pump out A TON of these captivating videos in short order.
To get this drop dead easy, fill-in-the-blank video formula, head over to their site here and see the goodness they’ve put together for you.
Photo by andybadger